Colgate Sensitive Toothpaste

Available in Multi-protection , Fresh Stripe, Whitening, Enamel Protect & Enamel Protect plus Whitening. Medicines have benefits and some have risks. Always read the label. Use only as directed. See your dentist if symptoms persist. Colgate Sensitive toothpaste is an everyday toothpaste for patients with dentine hypersensitivity. A combination of Potassium Citrate (5% w/w) and Sodium Monofluorophosphate (1000ppm) delivers dentine hypersensitivity relief. Potassium Citrate itself has a direct desensitising effect on the pulp nerve fibres in the dentine tubules. Colgate Senstive Multi-protection has the added benefit of Zinc Citrate (2%). Its fresh and pleasant taste provides more than patient approval. It can help ensure improved compliance levels in users, for ongoing protection against dentine hypersensitivity PRODUCT CHARACTERISTICS Contains Potassium Citrate Fluoride content of 1000ppm Research shows more people prefer the taste of Colgate Sensitive to other sensitive toothpaste brands PRODUCT BENEFITS Relief from dentine hypersensitivity from an everyday toothpaste1 Provides clinically proven, everyday protection against caries Improved taste may help to increase compliance2 1Hu D, et al (2004) J Clin Dent; 15: 6-10 2Consumer insight research. Data on file, Colgate-Palmolive Ltd.