Zoom! inventor to tour Australia and New Zealand

Dr Bill Dorfman, founder of Discus Dental, inventor of the Zoom! whitening system and TV star courtesy of the highly successful Extreme Makeover series, is set to deliver a one day seminar in Australia on September 4 and in New Zealand on September 2.

Aesthetic Dentistry is an ever-changing industry with a plethora of new techniques, products and medical advances constantly on the horizon. Over the last several years, the marketplace has seen an influx of whitening options for patients, from over the counter products, to take home procedures prescribed anywhere from three days to two weeks, to in-office systems requiring as little as an hour of time.

The Zoom In-Office Chairside System invented by Dr Dorfman, which falls into the latter category, is used by over 12,000 dentists worldwide to whiten the teeth of so far some 400,000 satisfied patients.

"The Zoom! In Office Whitening System was developed after years of research by Discus Dental," said Dr Dorfman. "It's safe, effective, and fast... very fast. In just over an hour, your patient's teeth will be dramatically whiter. Zoom! Whitening is ideal for anyone looking for immediate results. The convenience of Zoom! in comparison to days of wearing trays and gradual whitening makes it the perfect choice for the busy individual. With proper care and an occasional touchup at home, your whiter smile will sparkle for years."

Rated #1 by Reality magazine with Four Stars, the Zoom whitening procedure is simple and most importantly, safe to the patient. It begins with a short preparation to isolate the lips and gums. The Zoom! Clinician then applies the proprietary Zoom! Whitening Gel, activated by a specially designed Metal Halide Light Source. Once you have completed up to three 20-minute sessions, teeth typically become at least eight to twelve shades brighter. Additionally, Zoom Chairside is a whitening profit centre in which you, the dental professional, control.

Local dentists now have the opportunity to hear Dr Dorfman speak and learn first hand some of the new and exciting innovations in the industry, including the Zoom! Chairside System. Dr Dorfman will also speak on his years as a dentist in the US and how he became the lead dentist on Extreme Makeover, the show which has changed the profession forever.

The Dr Bill Dorfman Aesthetic Conference is on September 4, 2004 from 9:00am-5:00pm at the Sydney Convention Centre. This is followed by the invitation only Zoom Extravaganza for Zoom Chairside users on the same day from 7:00pm-12:00pm at Star City Hotel Casino.