Friday, 23 February, 2024

01 Jul 2004 | Australasian Dental Practice

news > Spectrum > Page 18

Yellow Pages article strikes a chord

Integrated Dental Marketing (IDM) reported a huge response from their article last month on how dentists can optimise their Yellow Pages ads.


"I think we really hit a nerve with the article," said IDM's Carl Burroughs. "Last month we got a barrage of response. It seems the two main areas that readers identified with were the fact that the Yellow Pages' staff know little or nothing about designing an ad that works for a dental practice and also the fact that the Yellow Pages keep changing their formats so that you are almost forced to spend more money each year. Dentists are realising that there are more productive ways of spending their marketing dollar". Mr Burroughs thanked everyone who responded to the article and said the team at IDM can help you design and make the most of your Yellow Pages advertising.

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