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26 Mar 2014 | Press Release

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UNIDI Return to IDEM Singapore 2014 with a bigger Italian Pavilion


The Italian Dental Industries Association's (UNIDI) Italian Pavilion is back at IDEM Singapore 2014 with an increased pavilion area of 225sqm showcasing 20 of Italy's top dental manufacturers.

The Italian Pavilion will once again offer Asian visitors to IDEM Singapore the chance to discover for themselves what has made the Italian dental industry the third largest in the world in terms of volume of business, technological innovation and exports; which represent about 50% of the total with peaks rising to 80% for some categories of products.

Like just like their cars - Italian dental products are appreciated throughout the world for the reliability of their components, their avant-garde technological solutions, high quality and design excellence.

The increased size of the Italian Pavilion this year reflects Italian manufacturers' increasing interest in Asian markets and their recognition of IDEM Singapore as the gateway to those markets. As Dispotech's Sales and Marketing Manager Emanuele Mortarotti puts it, "Singapore gives us access to Asia's growing markets and their increasing demand for an array of high quality dental products.

Dispotech is at IDEM Singapore to resume its contacts with its former distributors in the Asia Pacific region especially those from Indonesia, New Zealand and Japan, but we also hope to meet new partners based in Singapore, Thailand, Vietnam, Malaysia, Cambodia and China, where there is significant interest in quality products among the growing affluent middle class."

The Italian Dental Industries Association (UNIDI) has a membership of over a hundred high-calibre, Italian companies, representing the majority of Italian manufacturers of equipment and consumables for dentists and dental technicians. Membership of UNIDI is a mark of quality as it entails the observance of specific technical standards and codes of conduct and only manufacturers whose products meet the specific requirements for reliability and conformity required by current Italian and EU legislation are eligible to become associates.

Since it was set up in 1969 UNIDI has made an important contribution to the growth of the Italian dental industry, which today is one of the world leaders. It supports its members through national and international projects such as Italian Pavilions at IDEM Singapore and other important dental exhibitions around the world. At IDEM Singapore, thanks to a successful collaboration with the Italian Trade Agency (ICE) UNIDI will be organising B2B meetings with local dental distributors for its members in order to maximise their business opportunities. UNIDI will also be launching the first edition of the Dental Exhibition Africa (DEA) at the Dental Tribune Lounge at IDEM Singapore. DEA will be held in Dakar from 13th to 16th November 2014.

The UNIDI companies in the Italian Pavilion at IDEM Singapore include:

Asa Dental is one of the leading dental brands in the world. They design, manufacture and distribute over 4,000 products, with traceable lot numbers and ISO Certifications 9001 and 13485. These are manufactured almost entirely in Italy, with a mix of leading edge technology and human expertise typical of the best "Made in Italy" style. Asa Dental is well established in over 170 countries, with branches in America and China.

Dispotech is recognised in Italy and abroad for its production of disposable articles used in the medical, dental, pharmaceutical, promotional, sports and mass retailing sectors. The company is continuing its focus on growing its markets in Asia.

Euronda is renowned for its beautiful and functional products which combine reliability and performance excellence with the design aesthetics associated with the best Italian engineering. Their new E9 Recorder, a stylish and user-friendly class B autoclave with Wi-Fi connection features will be making its Asian debut at IDEM Singapor 2014.

Founded in 1958 as the dental division of a leading Swiss watchmaker, Stern Weber has always been extremely successful at keeping up with the times. In 1967 they produced the first dental unit with instruments at the end of an articulated, balanced arm. Today, Stern Weber continues to provide cutting-edge innovation and, in addition to dental units, offers an extensive range of instruments and accessories - that include integrated imaging and digital X-ray systems - all built at its own production facilities.

Twenty-five years of specialising in sterilisation and nothing but sterilisation has made the name Mocom synonymous with sterilisation and a product range which is safe, reliable and cutting-edge. Their hygiene credo is an essential element of all their products, all of which are designed to safeguard health and provide smooth workflows. Quality products and excellent after sales service, from an international network of assistance centres, have made Mocom one of the world's leading producers of sterilisation units.

Castellini, produces dental instruments, complete dental units and multimedia systems for dental surgeries. Founded in the 1930s near Bologna, Castellini is now one of the world's leading producers of electro-medical equipment for dental surgeries. Success has stemmed from over 70 years of research, development and production - all in compliance with a clear-cut design and construction philosophy: to improve and innovate products constantly to provide dentists with a working environment of unparalleled technology, reliability and comfort.

Anthos, Italy's number one manufacturer of dental equipment delivers treatment centres designed to suit individual dentist's operating styles. Over the past 60 years Anthos has built an enviable reputation among dental professionals looking for dental equipment which is functional, value for money and suits their working style and environment.

MyRay is an internationally recognised name in the field of image-assisted diagnostics; known for their focus on dental professionals and radiologists. Their design credo is to enhance the professional end users experience and performance with effective, high performance and high quality products

Over more than 20 successful years of building Cone Beam devices NewTom has established itself as a benchmark in radiology thanks to highly effective research standards, flawless reliability and sheer quality. Working closely with dental professionals ensures their products fulfil all the requirements and needs of their clients. NewTom are another example of the great Italian tradition of specialised manufacturers of excellent, quality engineered, technology.

An Italian company, with almost 30 years' experience in studying, drawing and producing bench-top sterilizers for applications in dental and medical fields. COMINOX is one of the most experienced companies in its field. Modern, aesthetic designs, excellent technology, and of course safe sterilisation processes including washing, wrapping, water treatment and cycles traceability are the features of COMINOX products and how the company lives up to its tagline, COMINOX is pure sterilisation.

In the more than 60 years since its beginning as small laboratory 1946 LASCOD transformed into a dynamic international chemical company with a wide range of dental impression materials and dental instruments. Their worldwide distribution network, product quality recognition together with modern manufacturing capacity, packing and logistics have made LASCOD a point of reference in the dental field.

One of the leading European manufacturers of dental materials, Major Dental was established in Italy in 1960. Today the company distributes its products in more than 100 countries through a selected network of dealers. The product line includes impression materials (alginates and silicones), artificial teeth, composites, resins and equipment for clinical and laboratory use.

For 40 years MESA has been serving the dental care sector, producing special cobalt-based and nickel-based dental alloys for: ceramics; crowns and bridges, prostheses, and welding. As well as discs and bars for CAD/CAM processing. MESA produces more than 30 types of alloys, all submitted to severe quality control in order to guarantee excellent results. Because it deals with biomedical products MESA has applied the CE mark to its alloys, which have undergone rigorous medical tests such as bio-compatibility and resistance to corrosion.

Founded in 1929 Pastelli is an Italian company with an international reputation for bringing a dash of Italian designer style and elegance to clinics in more than 50 countries around the world. Pastelli was a pioneer in creating unique, stylish and tailor-made garments for the professional sector and is still leading the way in both design and ethics. Pastelli gives extreme importance to human rights, values, and health and is always environmentally responsible, rigorously adhering to the international standards from the harvesting of cotton to the delivery of its products.

O.M.S. SpA
O.M.S. SpA is an Italian manufacturer of dental units and chairs since 1961. O.M.S. products are entirely "Made in Italy" with high-quality materials, in compliance with the international directives for medical devices and with the principles of ergonomics. O.M.S. units are characterised by outstanding Italian design and can be fully accessorised and customised according to the dentist's requirements.

TDK has been designing and manufacturing high-quality handpieces and all related accessories for 45 years. Now one of the leading producers of micromotors and supply silicone hoses, TDK is a reliable partner for many manufacturers of dental units all over the world. At IDEM Singapore 2014 they we will be presenting the BRAVIA XL high-speed turbine, a new light turbine which features extreme compactness, exceptional high power and high reliability. - As well as the DEFINITIVE LED electric micromotor + DUOPAD control panel, with improved micromotor and control system for professionals who require excellent performances, high power, compactness, higher reliability and long-life illumination.


About IDEM Singapore
IDEM Singapore, a specialised dental trade fair accompanied by a professional congress, has developed since its premiere in 2000 into the No. 1 dental event in the Asia-Pacific region. At IDEM Singapore 2014, participants will meet key decision-makers, strengthen valuable contacts with customers and partners, and explore the potential of an exciting growth market. For more information, please visit:

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