UK dental regulator issues guidance on discount deals

The prevalence of discount deals - offered by companies such as Groupon and Living Social - has prompted the General Dental Council (GDC) to issue a reminder to dentists and dental care professionals about their responsibilities to patients.

The GDC's current guidance for registered dental professionals says they should not make claims which could mislead patients, they should be trustworthy and honest and they should ensure that they do not put their financial interests before their patients' interests.

The GDC can take action to restrict or stop a dental professional practising if these standards are not met.

If a GDC registered dental professional offers a treatment deal he or she must assess the patient, obtain valid consent, obtain a medical history and explain all the options before carrying out any work. Registrants must put patients' interests before their own or those of any colleague, organisation or business.

The GDC is currently reviewing its 'Standards for dental professionals' and draft guidance on ethical advertising will be considered by the Standards Working Group as part of this review.