The Ultimate Practice Makeover now playing at dentevents.tv

The Ultimate Practice Makeover, perhaps dentistry's first reality TV show, is now streaming on dentevents.tv. The 6-episode mini series tracks the progress of Canberra dental practice, Authentic Dentistry, as it undergoes an intensive transformation under the guidance of Australia's top experts in everything from practice management and marketing to surgery design.

"It's exciting to finally be screening The Ultimate Practice Makeover on dentevents.tv," said Joseph Allbeury, publisher of dentevents.tv and this magazine. "The idea of the show is to document the transformation that occurs when Australia's top consultants and trainers apply their skills to take a practice to a new level.

"We publish articles continually about what is possible; the The Ultimate Practice Makeover now demonstrates that in the format much loved by Australians - the reality TV show."

More than 100 dental practices from all around Australia applied to win The Ultimate Practice Makeover - a $100,000 makeover including a $40,000 fit out from Medifit, a comprehensive marketing makeover from Dental Marketing Solutions, high-level coaching and consulting from a hand-picked team of experts and much more.

After a rigorous selection process, the lucky winner was Dr Michael Back of Authentic Dentistry in Canberra. At the time, Michael said "when I found out that I'd won, I was really, really excited. It's an opportunity to lean on experts who have an area of expertise where I do not... it's a great opportunity to tap into something that I wouldn't otherwise do."

Dental Marketing Solution's CEO and the show's host, Angus Pryor, guides viewers through the makeover process presented in six episodes.

As Australia's highest ranked dental marketer with extensive experience consulting to practices nationally, Angus was ideally placed to get to the heart of exactly what was required to elevate Authentic Dentistry to a new level, reach its overall income goals and increase the resale value of the practice.

"It was an amazing experience to host this unique, first-of-its-kind project," Angus said. "Michael's journey was similar to that of many of the clients that we work with whereby we look holistically at a practice and what is required to take it to a new level. It's not just about marketing, it's about being ready for marketing. The practice has to look welcoming, the phone has to be answered correctly and the team needs to be skilled in case presentation and conversion.

"If these key elements are not in place first, then having a great website and developing campaigns to bring in new patient traffic will be less effective."

The Makeover included a reception and waiting area upgrade to provide patients with the best possible first impression of the practice from Australia's leading surgery builder, Medifit Design and Construct; Full marketing review and strategy development, full business identity branding package including logo, colours, style guide; and a brand new website and Search Engine Optimisation (SEO) to maximise Google rankings in organic searches from Dental Marketing Solutions; 12 month subscription to Channel D to engage patients in the waiting area including a TV; premium listing upgrade on www.dentist.com.au to expose the practice to 1 million potential new patients a year; New uniforms from Muhan Corporate; patient welcome packs from Erskine Dental; OrthoEd Training with Dr Geoff Hall for Dr Beck; Telephone answering training from Call Tracking Excellence; and treatment presentation coaching from Dr Jesse Green.

The Ultimate Practice Makeover is now streaming on www.dentevents.tv. Sign up for free or use your Dental Community password to log in.