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31 Jul 2022 | Australasian Dental Practice

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The truth about dentists & TikTok...

By Angus Pryor

So what's the big deal about TikTok?

TikTok is the fastest growing social media app in the world and has the 3rd largest social following, with over 1 billion active users every month. The average user spends 95 MINUTES A DAY on TikTok!

How can dentists benefit from TikTok?

If you've had any experience with TikTok, you may assume it's just for young people or dancing videos! This is no longer the case. The current target audience is between 17-60.

TikTok uses an algorithm (a complex set of equations that analyse myriad data) which favours localised content. This means, despite being a global app, it has a strong focus on showing content that is trending (i.e. popular) in your country. This means it's easier to get a higher reach of your content to the right audience, particularly using hashtags. For example... #teethwhitening

How "techy" do I need to be to use TikTok?

TikTok is primarily a video sharing platform and you can capture users' attention with informative and educational videos. The TikTok app has in-built features that make content creation fun and simple, with a number of pre-existing templates for you to use. Use little snippets of what you do and how you do it to capture attention. Even if you don't see yourself posting as regularly on TikTok as other platforms, you can re-purpose the content you create in TikTok onto other platforms. With Instagram now moving to "reel first" in your newsfeed, it makes re-purposing material a no brainer.

TikTok - the verdict

Consistency trumps perfection. Take advantage of the templates within TikTok to make short, catchy videos. Then use the same content on other platforms such as Instagram and Facebook.

If you're ready to take the plunge into producing more video content, jump on-board with TikTok now and ride that wave of growth. Most dentists don't use it, so get in early before the competition arrives.

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