Friday, 1 March, 2024

25 Oct 2012 | Press Release

news > News and Events > Page 1

The Smiling Advantage: Exclusive research reveals what a great smile is worth to your patients

Cosmetic Dentistry

The demand for a set of pearly whites your patients are proud to flash is stronger than ever before. But how much is a great smile really worth to them? Chances are, much more than you think.

Exclusive research conducted on behalf of Invisalign Australia has revealed that the majority of Australians (aged 18 - 39) believe simply having straight teeth makes a person more attractive, more likely to be lucky in love, healthier and more likely to land a job and earn more than their crooked-toothed colleagues.

As pioneers of the invisible-orthodontics market, Invisalign know the power of a smile but wanted to find out what value Australians placed on this essential asset.

The findings reveal that the majority value a perfect smile more than money - with an overwhelming 62% claiming they'd prefer to have a perfect smile for the rest of their lives than $10,000 added to their superannuation fund.

Given 79% say they are dissatisfied with some aspect of their smile and almost one in three specifically concerned with the straightness of their teeth - these findings represent a unique opportunity for you to educate a whole new market of image conscious professionals about their options.

Additional findings from the research include:

Crooked teeth or straight teeth - first impressions count:

  • 9 in 10 Australians believe that simply having straight teeth makes you more attractive
  • The majority of Australians believe someone with straight teeth is more likely to be lucky in love than those with crooked teeth
  • More than half of Australians believe that the job candidate with straight teeth is more likely to get the job than their crooked-toothed counterpart, even if they have the same level of skills and experience.
  • Just based on appearance, Australians expect that employees with straight teeth can earn up to $5,000 more per year than their crooked toothed colleagues

Dating and smiling - it's important:

  • Around 9 out of 10 Australians are more likely to start a conversation in a bar with someone who smiles a lot.
  • When it comes to dating - 63% say they're less likely to go on a second date with someone who doesn't smile and 45% say the same about someone with bad teeth; making these two factors twice as off-putting as someone who still lives at home with their parents or doesn't offer to pay!
  • More than half of Australians choose either a great smile or straight teeth as key features that make a potential partner more attractive

Exactly what are straight teeth worth to your patients?

  • The majority of 18 - 39 year olds value a perfect smile more than money! An overwhelming, 62% would prefer to have a perfect smile for the rest of their lives than $10,000 added to their superannuation fund.
  • 79% are dissatisfied with some aspect of their smile with almost one in three worried about the straightness of their teeth.
  • Of those unhappy with their smile, 88% would consider giving up some of life's pleasures for a year, in exchange for a perfect smile.
    • 47% nominated alcohol
    • 45% chose Facebook
    • 39% selected chocolate
    • Most surprisingly, 12% would consider forgoing sex for a whole year to get their perfect smile.

Related Contacts





Stream the latest dental videos...
VITA CAD/CAM Materials

Sponsored Links...

Upcoming Events...

Mar 06 2024
Mar 09 2024
Mar 12 2024
Mar 13 2024
Mar 13 2024
Mar 14 2024

Expodental 2024

Madrid, SPAIN

Mar 15 2024
Mar 16 2024
Mar 21 2024

ADX24 Sydney


Mar 22 2024
Apr 05 2024
Apr 12 2024
Apr 16 2024

Dentists Behaving 'Very' Badly


Apr 19 2024
Apr 19 2024

IDEM Singapore 2024

Singapore, SINGAPORE

Apr 23 2024
Apr 24 2024
May 01 2024
May 02 2024
May 09 2024
May 11 2024
May 14 2024
May 22 2024
May 24 2024
May 29 2024
May 30 2024
May 31 2024

Scottish Dental Show 2024


May 31 2024

Famdent Show Mumbai 2024

Mumbai, INDIA

Jun 01 2024
Jun 06 2024
Jun 09 2024
Jun 11 2024
Jun 22 2024
Jul 16 2024
Jul 25 2024
Aug 23 2024
Aug 29 2024

Practical Endodontics Workshop


Sep 07 2024
Sep 14 2024
Sep 26 2024
Oct 03 2024
Oct 10 2024
Oct 17 2024

ADOHTA 2024 National Congress


Oct 24 2024
Nov 13 2024
Nov 29 2024
Mar 25 2025

IDS 2025

Cologne, GERMANY

May 08 2025