Straumann and Luna Park team up to preserve Melbourne’s most iconic smile

Straumann Group, has entered into a partnership with Luna Park Melbourne, agreeing to fund the cost of maintaining the famous heritage Mr Moon mouth for the next three years.

Luna Park's CEO, Mary Stuart, says she was impressed by Straumann Group's creative proposal to initiate this partnership, which resulted in both parties joining forces and signing a Memorandum of Agreement (MOA) to ensure Mr Moon's "smile" keeps on shining.

"It took Straumann Group to creatively think of the symbolic links between both our businesses and then present this proposal to Luna Park for the funding of the continuing preservation of one of Melbourne's favourite heritage icons," Ms Stuart said. "The first symbolic link can be drawn between Straumann Group's core B2B business and keeping Mr Moon's smile looking good because as a leading specialist in dental implants, Straumann sure knows what it takes to retain this beautiful iconic smile."

The second link can be seen in the high value both businesses broadly put on heritage, explains Straumann Group's Managing Director Stuart Douglas. "Like Luna Park's own incredibly rich history of more than 100 years of operation, Straumann Group proudly promotes its own timeline. Founded in 1954 and with the introduction of the world's first one-stage dental implant in 1974, our business has worked hard to uphold more than 35 years of leading clinical evidence-based research in this area."

"The Luna Park Face and Towers are registered on the Heritage Victoria Register," Ms Stuart said. "We treasure our heritage at Luna Park and seek to ensure that we preserve its important architectural, technical, historical and social standing, both locally and internationally.

"The responsibilities under this MOA will ensure that Mr Moon's smile and ongoing repairs and the maintenance are continued to a high standard with a carefully laid out and researched schedule of preservation works. Both parties are excited by this partnership."