SOE appoints new account manager - team leader

Software of Excellence has appointed Mr Tony Sinai to the newly created position of Account Manager - Team Leader, based at the Melbourne head office.

Mr Sinai will be working to develop an ongoing relationship with customers in the Asia Pacific region. He has a long held passion for the healthcare industry, and extensive experience in sales and customer management. "I am looking forward to working with customers to provide them with the best support possible and ensuring they feel valued as a Software of Excellence customer," Mr Sinai said. "An important part of my role will be to show customers how to make the most of their existing dental software and introducing them to best practice processes and products that will add considerable value to them and their practice." General Manager of Software of Excellence, Asia Pacific, Jonathan Engle, said: "This is a new role in the team and continues our commitment to improving our proactive customer engagement and providing our customers with a better product experience. Tony comes from a background focused on internal sales and Account Management in the medical software industry and his experience will add significant value to the team."