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10 Apr 2012 | Press Release

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Sirona redesigns its corporate website and extends its dialogue with customers using social media

Internet

From now on, the corporate website of Sirona, global leader in dental technology, will feature a fresh new design and even more content.


As the focus has been placed on intuitive user-friendly navigation, visitors to the website can find the desired content with a few clicks, i.e. straight from the homepage to product information. All the information about the company, its products, services and offerings can be found quickly.

As well as redesigning the website, Sirona has also extended its presence in social media. Sirona will intensify its corporate activities on the social media networks Facebook, Twitter, Youtube and Google+.

Dr Jurgen Serafin, Vice President Corporate Marketing at Sirona, explains: "Digital social networks have facilitated something which those of us from Marketing and Sales could only dream of just a few years ago: direct dialogue with users, interested dentists, dental technicians, trade partners and patients. A website which provides the users with genuine added value was a precondition for ongoing and relevant communication in social networks. We can now reach new customers in social media and intensify this dialogue through our own website."

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