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30 Sep 2015 | Press Release

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Sirona celebrates 30 years of CEREC in Las Vegas

Events Celebrations and milestones CEREC

Nearly 6,000 enthusiastic attendees congregated for the celebration at The Venetian & The Palazzo hotel on the famous Las Vegas Strip. The event, which was in a class of its own, offered an incredible combination of guests attending exciting presentations by renowned dental professionals and celebrities, and engaging in detailed technical discussions centered on how to make CEREC even better for one's day-to-day practice.

Thirty years old and more innovative than ever – the CEREC CAD/CAM system celebrated its anniversary with an exceptional event in Las Vegas. Jeffrey T. Slovin, president and CEO of Sirona, officially opened the celebration in front of an audience filled with thousands of excited professionals. Two new versions of CEREC Omnicam were introduced- CEREC AI and CEREC AF. CEREC AI can be permanently integrated in the treatment center, and the portable CEREC AF allows scanning and design to be performed in different rooms. Both CEREC AI and CEREC AF provide an efficient solution for larger practices. Sirona also presented numerous innovative applications of the CEREC SW 4.4 software and the new possibilities offered by CEREC thanks to integration with other digital technologies in the fields of implantology and orthodontics.

"We have achieved a great deal with CEREC over the past 30 years. Today, more than 35 million restorations later, our CAD/CAM system has proven itself a great success; up to 38,000 users rely on this method. Every five seconds, someone somewhere in the world is being treated with CEREC", declared Michael Augins, president and executive vice president of Sirona Dental, Inc. "Despite its astounding development, the potential of CEREC as a key technology has not yet been fully realized and is still offering dentists many new opportunities."

Integrated solutions with treatment centers

New for the American market: CEREC can now be combined with the TENEO treatment center. The treatment center from Sirona, which boasts intelligent design and functionality, is now available in the U.S. as part of an exclusive partnership with Patterson Dental. Sirona has developed the "All Sirona Office" concept especially for this partnership. This new approach represents an integrated furnishing concept for the treatment room, which, besides the treatment center, also comprises all furnishings. Sirona worked together with Kappler in bringing this concept to life. With the "All Sirona Office", maximum comfort for practitioners and patients is guaranteed.

Augins also spoke about the different possibilities of extensive digital integration options. "The dentist has direct access to X-ray data, treatment plans for implants and images from the intraoral camera from his chair, which can be used for consulting and treatment purposes. What's more, if desired, dentists can essentially use the CEREC Omnicam with CEREC Al as a contra angle."

At this extraordinary event, Sirona hosted a superb blend of expert presentations, collegial exchanges and entertainment. In over 40 informative technical lectures, top-class speakers considered the various aspects of treatment with restorations or implants in one sitting, the integration of CEREC in practice and treatment workflows and new solutions for ordering transparent aligners for orthodontic applications. Speakers included Rella Christensen who is the co-founder and long-standing chairwoman of the CRA Foundation, and Frank Speak who is the Founder and Director of Spear Education.

The lectures were complemented by exceptional and diverse celebrity entertainment. The captivating presentation by leadership coach and financial adviser Tony Robbins was well received, as was the inspirational speech by three-time Superbowl champion Emmitt Smith. The band "Train", who is internationally known for their songs "Meet Virginia" and "Drops of Jupiter", entertained guests with a riveting performance on Friday evening. All in all, this event was one for the books and one that people would talk about for the next 30 years. The enthusiasm at CEREC 30 was tangible. "An unbelievable inspiration at an unbelievable event", Dr. Joshua D. Howard from Dover, New Hampshire (U.S.) summed up his experience.

Launch of the SIROWORLD online community

One very special announcement was revealed on the final day of CEREC 30- the launch of Sirona's online community, SIROWORLD. This community offers users, academics and experts from the dental industry the opportunity to exchange experiences and receive information relating to innovations and other products. The community provides access to registration for exclusive training events, e.g., training at Sirona in Bensheim, Germany.

About Sirona

Sirona is the global market and technology leader in the dental industry and has been a worldwide partner for specialty traders, dental practices, clinics, and dental laboratories for more than 130 years. Sirona develops and produces the complete spectrum of dental equipment products, including CAD/CAM systems for computer-assisted ceramic restorations (CEREC), digital imaging systems for intraoral and panoramic x-rays, as well as volume tomography (3D), treatment centers, instruments and hygiene devices.

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