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31 Oct 2014 | Australasian Dental Practice

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Sirona celebrates 100,000 Facebook fans

Celebrations and milestones Social Media

Since the relaunch of its corporate website and the start of social media activities in April 2012, dental equipment manufacturer Sirona has recorded a continuous increase in "Likes" on Facebook.

On September 25, the company reached a total of 100,000 fans on. "Social networks enable us to make our communication even more active, involve our users in communication and engage in direct dialogue with users, interested dentists and dental technicians, as well as with our dealer partners. Our Facebook page plays a key role in this," said Jürgen Serafin, Vice President Corporate Marketing in the Sirona Group. "We are even more pleased that we have achieved an extraordinary milestone with 100,000 fans in our core markets." The rapid growth of nearly 4,000 Facebook fans on average per month proves Sirona's innovative leadership, since 2012 in social media communication as well. In addition to the Corporate Blog, which contains all the news about the company, Sirona is now successfully active on a total of nine online platforms. These include the social networks Twitter, Pinterest and Google+, as well as business platforms such as LinkedIn and Xing. There is also a YouTube channel with over 300 video clips.

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