Sensodyne True White: Sensitivity relief and whiter teeth

New Sensodyne® True White is clinically proven to relieve sensitivity with twice daily brushing and is as gentle on your sensitive teeth as brushing with water.

It contains 5% potassium nitrate to provide clinically proven sensitivity relief and 5% sodium tripolyphosphate to gently remove and prevent extrinsic tooth stains, with minimal wear to sensitive areas of the teeth. Brushing with abrasive toothpaste can wear the sensitive areas of your teeth. Many everyday whitening toothpastes have higher abrasivity. Sensodyne True White is 10x less abrasive than many everyday whitening toothpastes. Sensodyne True White gently removes stains in an ultra low abrasivity formulation and is clinically proven to reduce sensitivity. Because of this practitioners can now recommend a whitening toothpaste to sensitivity sufferers with confidence.