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30 Sep 2014 | Australasian Dental Practice

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Profile Financial Services amongst Most Trusted in Australia

Awards and accolades

Phillip Win of Profile Financial Services and a regular contributor to Australasian Dental Practice, has been named amongst the top 4% of "Most Trusted Advisers" in Australia by their clients in research conducted by Beddoes Institute, a data and benchmarking company that works across all major stakeholder groups in the financial services sector.


Beddoes Institute analysed thousands of client ratings from a survey of over 150 advisers, including Mr Win and identified an objective benchmark of exceptional client service and performance. That benchmark is a Net Promoter Score (NPS®) of 50 or more.

Speaking about the rigour of the selection process for the Most Trusted Advisers network, Dr Adam Tucker, Director of Beddoes Institute said, "The NPS is a powerful loyalty metric which has been linked to profitability and growth in a wide range of businesses. An NPS higher than zero is regarded as 'good' while an NPS of 50+ is regarded as excellent. Advisers must achieve an NPS of 50 or more in order to qualify for membership of the Most Trusted Advisers network."

The survey is the Beddoes Institute's Client Experience Survey, part of the Beddoes Institute's Leading Practices Program. "Most Trusted Advisers deliver significantly better outcomes to their clients," Dr Tucker said. "Their clients believe they are more on track with their financial plan and are financially better off as a result of working with their adviser compared to clients of other financial advisers."

Most Trusted Advisers also rated higher on their qualifications, experience and technical skills than other advisers and have better interpersonal skills, Dr Tucker said.

Talking about their selection in the network, Mr Win said "Trust is the foundation of a solid and successful relationship. The network empowers consumers to confidently take the first step in what can be an overwhelming process".

Consumers can source Mr Win's details through the network via the free Most Trusted Advisers App, which has now been approved by Apple. "The App allows consumers to in effect crowdsource an adviser they can trust. It's a little bit like being able to talk to thousands of neighbours over the back fence about how to find an adviser they can trust."

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