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30 Jun 2010 | Australasian Dental Practice

news > Spectrum > Page 24

Nobel Biocare launches new website

Nobel Biocare has launched its new website for dental professionals. The new site boasts a new structure, improved functionality and usability, all new content including an industry-leading resource library and it focuses on an interactive and intuitive user experience.


The overall structure has been streamlined and the site features many interactive flash elements to showcase Nobel Biocare's products and solutions. Throughout the site, pages contain smart modules with related and localized information. Related manuals, brochures, scientific information, courses and events are clearly visible and only a click away.

Certain content modules and elements show visitors information according to where they are located so they immediately see the offers, courses, events and contacts that are relevant to them.

All product sections and information have been completely rewritten to ensure correct and up to date messaging. The structure has been simplified and is more consistent to ensure that information is easier to find. To make the site accessible to everyone, a section has been added to help visitors adjust personal settings such as site readability according to their needs and preferences. Video tutorials have also been created to help visitors use the site and functionality.

The new website boasts a comprehensive resource library with current material handling instructions, sales material, cases, scientific references, journal and magazine articles and multimedia assets, all in one place. The materials from the resource library appear in the smart modules, to ensure that these resources are available throughout the site.

The search functionality now guides customers to products and solutions and other prioritized sections. A new segmentation of the detailed search results page gives customers a better overview and supports them in finding content more easily.

The new website also features a comprehensive news section and an events calendar with an alert function for Outlook. Furthermore, you can subscribe to various RSS feeds so you'll be notified of any updates or changes.

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