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01 May 2005 | Australasian Dental Practice

news > Spectrum > Page 52

Money back subscription offer

Australasian Dental Practice is continuing its most compelling subscription promotion ever, offering anyone signing up for $99 a $100 dental dollars voucher in return.


"There are so many good reasons to be a paid subscriber to Australasian Dental Practice and now there is no reason not to be," said Australasian Dental Practice publisher Joseph Allbeury.

"We want to establish a very personal relationship with all our readers and the subscription process allows us to do that. As an example, when you subscribe, you receive a unique ID and password to use our website which will be a key forum to facilitate better communication in the future. It also gives you access to a searchable archive of over 700 articles from past editions which is a very popular feature.

"You will also start to see a whole range of other tangible benefits offered to our subscribers that will far exceed the value of the subscription. The Dental Dollars promotion is just the start.

"For instance, if you register for the Jennifer de St Georges practice management programme advertised in this edition, you receive a $110 discount for everyone working in your practice. If you register yourself and 3 staff members for that programme, you immediately save $440 for a $99 investment."

Mr Allbeury said that increasing the current base of close to 2000 paid subscribers also meant the company could continue to expand and offer services that were either revenue neutral or essentially delivered on a public service basis such as the newly relaunched Dentevents website (www.dentevents.com).

"We are committed to serving the entire dental profession and this is our only business. We do not publish magazines in any other area except dentistry and we are passionately committed to helping dentists and everyone working in the profession to thrive and grow."

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