Ivoclar Vivadent reinforces presence in Asia

Ivoclar Vivadent is intensifying its market presence in Asia with the appointment of Mr Christian Brutzer to the newly created position of Sales Director Asia and Pacific.

For the past 16 years, Mr Brutzer has been an executive with a renowned dental manufacturer and in his last position, was the general manager of its US subsidiary. Mr Brutzer has extensive experience in the dental business in Asia, having lived in Japan and China for many years. Mr Brutzer will bring an increased focus to the region, allowing it to be managed more individually and intensively in the future. "One person only will have the overall responsibility for Asia and the Pacific. Ivoclar Vivadent thus expects improved communication of market demands to our headquarters in Liechtenstein and more efficient fulfilment of the different needs of the region," said Ivoclar Vivadent CEO, Robert A. Ganley.