Sunday, 3 March, 2024

31 Oct 2012 | Australasian Dental Practice

news > Spectrum > Page 22

Ivoclar Vivadent appoints new Executive Manager - Marketing

Appointments and Promotions

Ivoclar Vivadent has appointed Ashley Frischkorn as Executive Manager - Marketing. Mr Frischkorn will replace Dr Peter Lobo, who has elected to take on a part-time role in 2013 as part of his transition to retirement.

Mr Frischkorn has been with Ivoclar Vivadent since 1985 and brings to the position a wealth of dental experience. He has worked in various positions within the company including sales, product management and business development. In a career with Ivoclar Vivadent spanning some 27 years, his highlights include his involvement in ensuring the success in Australia of IPS Empress and the ongoing evolution of IPS e.max as the leading all-ceramic system.

Mr Frischkorn is excited about taking on the responsibility for marketing the wider range of products and services offered by Ivoclar Vivadent and considers himself very fortunate to have worked under the leadership and guidance of Dr Lobo for 19 years.

"During this time, Peter has allowed me to manage the marketing of the laboratory business in Australia," he explained. "I'm now looking forward to the challenge of overseeing the marketing of all areas of the business including clinical and equipment."

Phil Jolly, Ivoclar Vivadent Managing Director is delighted that Mr Frischkorn has agreed to take on the position.

"I'm pleased to welcome Ashley in this important role as member of the board of management with responsibility for the marketing operations of the company," he said.

Dr Lobo, who will retain his seat on the board while looking after legislative compliance obligations, was quick to congratulate Mr Frischkorn on his appointment.

"I'm entirely confident that under Ashley's leadership, Ivoclar Vivadent will continue to enjoy its reputation for providing exceptional service," he said. "As a company, we remain absolutely committed to offering Australian dentists and dental technicians everything they need to run a successful and profitable business."

Dr Lobo joined Ivoclar Vivadent over 28 years ago and has been instrumental in the growth of the business in Australia from its Noble Park headquarters in Melbourne. He has held a seat on the board since 1991 and has been responsible for the company's marketing strategy and implementation for more than 17 years.

Related Contacts





Stream the latest dental videos...
VITA ENAMIC STAINS Shade Characterization Tutorial

Sponsored Links...

Upcoming Events...

Mar 06 2024
Mar 09 2024
Mar 12 2024
Mar 13 2024
Mar 13 2024
Mar 14 2024

Expodental 2024

Madrid, SPAIN

Mar 15 2024
Mar 16 2024
Mar 21 2024

ADX24 Sydney


Mar 22 2024
Apr 05 2024
Apr 12 2024
Apr 16 2024

Dentists Behaving 'Very' Badly


Apr 19 2024
Apr 19 2024

IDEM Singapore 2024

Singapore, SINGAPORE

Apr 23 2024
Apr 24 2024
May 01 2024
May 02 2024
May 09 2024
May 11 2024
May 14 2024
May 22 2024
May 24 2024
May 29 2024
May 30 2024
May 31 2024

Scottish Dental Show 2024


May 31 2024

Famdent Show Mumbai 2024

Mumbai, INDIA

Jun 01 2024
Jun 06 2024
Jun 09 2024
Jun 11 2024
Jun 22 2024
Jul 16 2024
Jul 25 2024
Aug 23 2024
Aug 29 2024

Practical Endodontics Workshop


Sep 07 2024
Sep 14 2024
Sep 26 2024
Oct 03 2024
Oct 10 2024
Oct 17 2024

ADOHTA 2024 National Congress


Oct 24 2024
Nov 13 2024
Nov 29 2024
Mar 25 2025

IDS 2025

Cologne, GERMANY

May 08 2025