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30 Nov 2011 | Australasian Dental Practice

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Marketing Internet

Entering the online world can be daunting for dental practices. With customers expecting to find and communicate online, organisations embracing technology are perceived as professional in today's marketplace. But where do you start? Designing your own website is just the beginning! After that you need to start thinking about driving traffic to your website.


Dental Bookings, Australia's first dental appointment booking website, offers practices an alternative way to market themselves online. It's great for practices that don't have the time or expertise to manage what it takes to be online and that are looking to add something new to their marketing. It's a convenient as well as cost-effective solution, giving you a web presence as well as additional credibility.

Having a listing on Dental Bookings means new and existing patients are able to access information about your practice 24 hours a day, 7 days a week, 365 days a year. Practices that register have the ability to enter a full profile of all practitioners and the services offered. Photos and logos can also be uploaded. A table of available appointments gives patients the flexibility to choose a time that suits their schedule and make a booking instantly.

"Having a booking facility is a major advantage that we have over other online directories. Patients are more likely to book an appointment in the event they have an immediate dental need or emergency," says Dr Cherokee Duncan, the founder of Dental Bookings.

Dental Bookings offers practices 2 options to have a listing on the site. The first is a monthly subscription offering benefits such as unlimited bookings for a Practitioner plus Hygienist or Therapist, targeting of Practice name and Practitioners to drive traffic direct to your listing via Search Engine Optimisation and Google Adword campaigns and more. The second option is for those practices not wanting a full commitment. A practice can have a full detailed listing on the site and only pay when a booking is received.

Practices can sign up today and attract new patients with a FREE 30 day trial (trial lasts for 30 days from the day of sign-up) with no contract and no hidden charges. Visit www.dentalbookings.com.au to register or to request more information.

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