GlaxoSmithKline appoints distributor

GlaxoSmithKline Consumer Health have appointed Critical Dental as their distributor within the dental channel. Dental practices throughout Australia are now able to order GSK's extensive range of consumer products direct from Critical Dental including the Sensodyne, Macleans, Pronamel, Polident, Panadeine and Panadol range of products.

"This is an exciting move forward for GSK," said GlaxoSmithKline's Professional Relations Manager, Jane Eakins. "Easy account set up, quick delivery of orders and payment by credit card are the expectations of dentistry when conducting business with suppliers and Critical Dental are well placed to provide such a service."

Based in the Sydney suburb of Baulkham Hills, Critical Dental have been providing dentists with capital equipment, consumables and surgery design since 2001.