Tuesday, 23 April, 2024

30 Jun 2023 | Australasian Dental Practice

news > Briefs > Page 24

Do I REELY have to use Reels in social media?

By Angus Pryor

If we've learnt anything about social media in 2023, it's that nothing stays the same. While the main players in social media are reasonably consistent from one year to the next, appearing strongly in each of them is a constantly evolving field.


One area that is getting a lot of attention is the ubiquitous Reel. A Reel is a short piece of video, typically between 15 and 90 seconds, designed to capture people's attention.

Reels can be used on Facebook, Instagram, YouTube (aka Shorts) and TikTok, so there is the potential to use the same material multiple times on different channels.

Reels/videos achieve a double whammy in terms of engaging potential patients because...

  1. There is a growing trend of users watching more video online - CISCO found that 80% of internet traffic in 2020 was video, compared to just 50% in 2016 while online video consumption has been on the rise with the current average viewer spending 17 hours a week watching digital videos in 2023; and
  2. Social media platforms prioritise "Reels" over text or images i.e. if you a deliver an identical message via Reels or a different technique, the Reel will almost certainly get more views.

Here are some other benefits of Reels:

  • Stand out from other dentists: in the past few months at live events, I've asked literally hundreds of dentists in Australia whether they are using video to promote their practice. Based on my survey, only around 5-10% are doing so which is a huge opportunity you can capitalise on;
  • Communication and virality: Reels allow you to create captivating videos that leave a lasting impression. They offer potential virality by being featured on content feeds plus dedicated Reels sections, helping you expand your audience and gain brand exposure; and
  • Authentic Connection: With Reels, you can share behind-the-scenes, educational material and entertaining content in a friendly and conversational tone to establish a genuine connection.

In summary, utilising Reels in your social media strategy in 2023 can help you capture attention, boost your reach and create meaningful connections with your audience.

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