Dentsply Sirona Endodontics launches new direct-to-partner communications campaign

Dentsply Sirona Endodontics will be communicating its new brand positioning with a broadly conceived and inspiring campaign: "Partner for a better future", which highlights cooperation based on real partnership and arising opportunities. It demonstrates that Dentsply Sirona stands for uncompromising quality in endodontics as well as the highest competence in consultancy and customer focus at its best.

"Partnership is the core of our values"

"While we are transitioning to a new name, our promise remains the same," said Dominique Legros, Group Vice President, Dentsply Sirona Endodontics. "As we roll-out this new campaign, we will continue to highlight many different facets of partnership. Although we have a new name, the organization remains fully committed to its long-standing core values and key partners as we work together toward a better future."

Partnership refers to everyone in the world of Dentsply Sirona Endodontics, internally and externally: specialist partners and practitioners, dealers, cross-functional and international teams, universities, dentists and their patients the world over. The Company's enduring core values are its Swissness, its commitment to endodontic excellence, and its renewed and growing passion for innovation through partnership.

Another major element of the communication strategy will come to life at the IDS by publishing an emotional video on Facebook and LinkedIn. The star of the film is the passion that drives each individual and makes the innovation process logical and technical but also deeply emotional and richly human. "This film emphasizes the central role our partnerships are playing in the service of our Vision: saving a tooth to improve a life defines our common quest and passion", explains Dominique Legros further.

Real people in their real role – making a real difference

The video features Gilbert Rota, Technology Expert R&D at Dentsply Sirona, Dr. Julian Webber, BDS, MS, Endodontic Specialist and Dr. Sarah Attal, MSc DDS Endodontic Specialist. They come together at Dentsply Sirona in Switzerland from across Europe and together they stand for "Partner for a better future".

Dominique Legros: "We are very proud of this campaign. Empowered through working together towards common goals we are definitely convinced: Through partnership, it is our conviction that we are all simply better together."

The merger of DENTSPLY and Sirona in 2016 created the most comprehensive range of dental technologies, consumables and solutions in the dental market. The newly named Dentsply Sirona Endodontics represents the joint business unit of the Endo-specialists formerly known as DENTSPLY MAILLEFER and DENTSPLY TULSA DENTAL SPECIALITIES.

Synergies from those entities were channeled to form a new uniform look involving the logo, design of packaging and joint appearances at trade shows. Dentsply Sirona Endodontics employs globally more than 1,500 employees, continuously invests in R&D with more than 60 associates, has trained over 73,000 dentists worldwide and collaborates with more than 165 universities around the world.

About Dentsply Sirona

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. As The Dental Solutions Company, Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry. Dentsply Sirona's global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.