Critical Dental appoints sales specialist

Sydney-based A-dec equipment dealer, Critical Dental, has expanded its senior sales staff with the appointment of Mr Paul Riddel, who joins the industry after 10 years in real estate as both a licensee and sales manager.

During his career, he achieved a string of industry awards for performance. Much of that time was spent in the Norwest area of Sydney where Critical Dental is based. Since taking up the new role, he has been undergoing extensive training and is already becoming familiar with the benefits of A-dec's quality delivery systems and ancillary equipment from W&H and Acteon.