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31 Jan 2012 | Auxiliary

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Colgate launches 'Smile for Change' campaign in Australia

Oral Health Promotion

A staggering 605,700 Australian children are living in jobless families and unable to access the same educational, health or life opportunities that many of us enjoy and often take for granted.


To help address this growing problem, Colgate has launched its Smile for Change campaign in partnership with The Smith Family and swimming legend Susie O'Neill to help make a difference. Kicked off at Sydney's biggest iconic smile, Luna Park, the campaign is set to help kids in need create better futures for themselves. The campaign is a timely reminder that children's oral health is a major and growing issue in Australia, particularly among disadvantaged children. Poor oral health may prevent children from smiling which can impact their social interactions and the way they feel about themselves. Dental professionals can support the campaign by encouraging their patients to get behind the Smile for Change campaign, and help raise money for The Smith Family and disadvantaged children. Dental patients can join the charge by visiting www.facebook.com/colgateaustralia to upload/donate a smile. For every photo of a child's smile 'donated' or uploaded, Colgate will donate one dollar to The Smith Family.

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