Tuesday, 16 April, 2024

01 May 2007 | Australasian Dental Practice

news > Spectrum > Page 20

Colgate and Woolworths team up for a brighter future

Colgate and Woolworths have donated $20,000 to each of five children's hospitals around Australia to assist with children's oral health education programs. The money was raised through Colgate's children's oral health education program, Bright Smiles Bright Futures™, that conducted a range of initiatives in Woolworths stores nationally in late 2006.

Bright Smiles Bright Futures has been running for 10 years now and in that time has donated over 2 million samples to Australian children and families, teaching them to look after their smiles so they last a lifetime.

In this instance, the $100,000 was raised through various promotions in Woolworths stores that involved a percentage of revenue from selected Colgate products sold during a particular timeframe being put aside for this cause.

The facilities that received the donation were the Women's and Children's Hospital in Adelaide; Royal Brisbane Children's Hospital; Children's Hospital at Westmead, Sydney; Royal Children's Hospital in Melbourne; and Princess Margaret Hospital for Children in Perth.

Hospitals like Westmead were chosen because it has a dedicated Child Dental Health facility staffed by paediatric dentists and the money donated will be used to help fund a visiting dentist to the unit.

During the month of March this year, a similar promotion saw 10 cents from each purchase of selected Colgate toothpaste from Woolworths being donated to The Smith Family. The nationwide 'Give a child a smile' initiative, aimed at raising funds to help increase awareness of the importance of oral health and achieve healthy smiles for life, will use the funds to develop an oral health and healthy eating training program for community settings and parents of young children in Australia.



Surgery Design


Stream the latest dental videos...
EOFY practice health check

Sponsored Links...

Upcoming Events...

Apr 16 2024

Dentists Behaving 'Very' Badly


Apr 19 2024
Apr 19 2024

IDEM Singapore 2024

Singapore, SINGAPORE

Apr 23 2024
Apr 24 2024
May 01 2024
May 02 2024
May 09 2024
May 11 2024
May 14 2024
May 22 2024
May 24 2024
May 29 2024
May 30 2024
May 31 2024

Scottish Dental Show 2024


May 31 2024

Famdent Show Mumbai 2024

Mumbai, INDIA

Jun 01 2024
Jun 06 2024
Jun 09 2024
Jun 11 2024
Jun 22 2024
Jul 13 2024
Jul 16 2024
Jul 25 2024
Aug 23 2024
Aug 29 2024

Practical Endodontics Workshop


Sep 07 2024
Sep 14 2024
Sep 26 2024
Oct 03 2024
Oct 10 2024
Oct 17 2024

ADOHTA 2024 National Congress


Oct 24 2024
Nov 13 2024
Nov 29 2024
Mar 25 2025

IDS 2025

Cologne, GERMANY

May 08 2025