Bien-Air Dental appoints new sales manager for A/NZ

Swiss handpiece manufacturer Bien-Air Dental has appointed Richard Etherton to the newly created position of Sales Manager, Australia and New Zealand.

Mr Etherton has a long history of experience in the dental and medical industries including roles as Equipment Business Unit Manager at Gunz Dental and Sales and Marketing Manager at William Green as well as spending five years as General Manager of Howard Wright Ltd, a New Zealand designer and manufacturer of medical beds and stretchers. "Bien-Air is known worldwide for it's excellence in design and manufacture of class-leading dental handpieces, micromotors and implant surgery systems," Mr Etherton said. "I am excited to be able to offer practitioners a direct link to the company as we are committed to providing dentists with superior products that have quality, ergonomics, precision and reliability as their core values." Based in Switzerland, Bien-Air employs over 350 people, has 8 subsidiary companies throughout the world, 500 distributors and sells into over 100 countries. In Australia, Bien-Air products are available from William Green Pty Ltd and Anthos In Australia Pty Ltd and in New Zealand through Oraltec NZ Ltd.