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31 May 2017 | eLABORATE

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ADX Sydney growth to be driven by events sector leader

Australia's premier dental exhibition, ADX Sydney, will be transformed following the appointment of an events sector leader, Ms Linda Gaunt, to the staff of the ADIA.


ADIA stages ADX Sydney and a range of supporting regional trade shows in Adelaide, Brisbane, Melbourne and Perth that are all about bringing the dental community together in order to explore the dental industry's latest diagnostic and treatment options. From 2005-2016, Ms Gaunt was the CEO of Meetings and Events Australia (MEA), the association dedicated to promoting the growth of the meetings, conventions and business events industry.

As the new ADIA Exhibitions Strategy Manager, Ms Gaunt's experience will be vital to helping cement the reputation of Australia's largest healthcare tradeshow as the dental industry's premier event.

"It's an exciting opportunity to take a great exhibition like ADX Sydney and ensure that it is recognised nationwide as the must-attend event for the entire dental community," Ms Gaunt said. "The changes that we're planning are sure to attract interest from dentists and allied oral healthcare professionals who haven't yet attended ADX Sydney.

In her role as ADIA Exhibitions Strategy Manager Ms Gaunt will be ably assisted by Ms Jan Van Dyk as ADIA Exhibitions Operations Manager.

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