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31 Mar 2023 | Australasian Dental Practice

news > Spectrum > Page 34

ADX shines during busy weekend

By David Petrikas

Almost 6000 people and around 140 exhibitors attended ADX23 in Melbourne in the event's long-awaited return in the buzz of activity in Victoria following COVID.


According to Australian Dental Industry Association (ADIA) policy and communications manager Stephanie Wells, this was a return to pre-COVID levels, indicating a desire for the dental profession to engage with key industry suppliers.

More than 75% of visitors at the event were from Victoria. Ms Wells said the expanded ADX series (Sydney, Melbourne, and Brisbane events) has reached its goal of bringing world-class products and services to a local audience.

The busy trade show and accompanying comprehensive continuing professional development (CPD) program were so popular that some CPD sessions were totally booked out.

Event highlights

Popular events included the Opening Breakfast featuring entrepreneur and philanthropist, Simon Griffiths, CEO and co-founder of Who Gives a Crap, whose energetic and humorous presentation inspired attendees to think outside the box with new exciting ways to have their company stand out and succeed.

Another popular session was the Women in Dentistry Breakfast on Saturday where speaker, Lucy Bloom, delivered the key message of "Don't let fear trick you into a boring life".

Ms Wells from the ADIA said ADX exhibitor feedback was very positive with a number of suppliers lauding the opportunity to exchange ideas, communicate, get feedback on products and meet and greet and catch-up.

One of the event sponsors said: "the opportunity to mingle with the industry really made them feel a much closer-knit part of this amazing community".

MG car giveaway

Another highlight of ADX was the awarding of the very generous lucky door prize of a brand new MG3 Excite which was won by oral health therapist Brooke Walter. Visitors who attended ADX needed to be present at the time of the draw if their number was drawn. As the event was held at the same time as the Melbourne Formula 1 Grand Prix, there were also daily Formula 1 ticket giveaways.

ADIA industry awards

ADX included the annual ADIA industry awards dinner where ADIA President Ryan Green bestowed A-dec's Simon Taggart with ADIA Life Membership for his continued service to industry, including as former ADIA events chairman.

Mr Green also presented Meritorious Awards to Tanya McRae of equipment supplier, Dental Installations, Sydney; along with fellow Meritorious Award recipient, Craig Young of A-dec.

A-dec was once again one of the major exhibitors with its "Formula 1" inspired stand theme. It used the opportunity to launch the advanced new European Hygoclave autoclave range which it is selling on behalf of industry partner, Dürr Dental.

Major product launch

Senior representatives from Dürr Dental travelled from Germany to attend the Melbourne exhibition for the Australian Hygoclave launch and assist dentists in understanding the advanced technology, simplicity of operation and ease of service of these breakthrough autoclaves.

The Hygoclave can process dental instruments in as little as 30 minutes, including drying using the 'B' Flash cycle with minimal water and power use.

A-dec Australia has thrown its full support behind the Dürr Hygoclave range, with the recent appointment of Dr Wee Teo as Dürr product manager to provide technical and clinical support to external customers for the Dürr Hygoclave range – as well as supporting Acteon's quality digital imaging solutions available through A-dec.

A-dec's marketing manager, Simon Taggart said the Melbourne event saw a lot of activity on the A-dec stand which featured five of the company's range of advanced dental units and delivery systems, together with most of the key ancillary equipment needed to set up a surgery.

He said the imminent winding up of the ATO's Instant Asset Write-off incentive for new equipment also generated a lot of activity on the individual A-dec dealer stands of Alldent and Presidental, together with Henry Schein which also supplies A-dec equipment in Australia.

ADX Sydney

The next ADX event is ADX Sydney – held in conjunction with SIDCON on 20-23 March 2024. Dental professionals in NSW are urged to "save the date" with the ADX Sydney website due to be live later in the year.

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