A record IDS: Sirona scores with 25 innovations and integrated system solutions

The 35th International Dental Show (IDS) in Cologne closed with record visitor results on March 16, 2013 after five days.

Sirona reinforced its position as innovation leader with 25 new products and fascinated visitors with themed exhibit islands and design worlds at its large, modern 1,000 square meter booth.

Sirona's booth in hall 10.2 was once again a magnet for the public at IDS 2013. The 25 new products featured at the show on close to 1,000 square meters of exhibition space were completely surrounded by visitors from all over the world on all five days of the IDS. With the innovations, which give dentists and dental technicians an important competitive edge through improved work processes, a broader range of services and time and cost savings, Sirona underpinned its claim to technological and market leadership in the dental industry.

"The enormous number of international visitors at our booth and the great interest in our 25 new products show that dentists and dental technicians consider Sirona the leader in the dental market and trust our brand," says Jeffrey T. Slovin, CEO of Sirona Dental Systems. "The company attributes its strong innovative capacity to its considerable investment in research and development ‒ 270 scientists and engineers were involved in the new and further development of the products and services, and around 1,400 employees work at the largest production site in the dental industry in Bensheim, Germany. The result was a dazzling array of innovations from all areas of dentistry, covering CAD/CAM and imaging systems, treatment centers, instruments and hygiene systems.

In addition to the new products, system solutions were the main focus, which highlight the particular expertise of Sirona in combining different digital technologies. At the three very well-frequented themed exhibit islands on system integration in implantology, endodontics and orthodontics, visitors experienced the advantages of a complete digital workflow in the practice and lab, leading to more efficient work processes, time and cost savings, as well as better treatment results while providing more comfort and safety for the patient. The changing design worlds used to present the treatments centers in a new way every day attracted particular attention this year. Jeffry T. Slovin: "Our success at the IDS 2013 is a confirmation of the dedication and hard work of our 3.000 employees worldwide and our continuous investment in research and development. We are pleased to see that our digital and integrated solutions are improving the dental practice and laboratory as well as patient experience."