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31 Oct 2012 | Australasian Dental Practice

news > Spectrum > Page 33

A-dec launches mobile app


A-dec has launched a new mobile app "A-dec Dental", showcasing the "A-dec Difference" in its quality range of dental equipment. The new app for iPhone, iPad, Android and Kindle devices features rich interactivity including a series of six short videos featuring A-dec staff and customers from around the world.

Included in the video series is an interview with Brisbane periodontist, Dr Richard Grant-Thomson, one of many doctors from around the world sharing their experiences that together constitute the "A-dec Difference".

A-dec (Australia) Marketing Manager, Simon Taggart, said the "A-dec Difference" Campaign showcases the diligence behind A-dec solutions and how A-dec's thorough attention to details ensures exceptional performance and sets A-dec apart from other brands.

The A-dec Difference is personified by six "value pillars" of relevance and important to dental professionals, namely:

  • Smart ergonomics;
  • Versatile integration;
  • Optimal infection control;
  • Hassle-free dependability;
  • Unparalleled support; and
  • (Why) Dentists choose A-dec.

Mr Taggart said that each category is illustrated by examples of how A-dec goes above and beyond the industry norm in order to exceed user expectations, supporting the adage, "The difference is in the details".

"You can also find all of A-dec's digital publications - including Thrive and Visit Us (A-dec Education Experience) in one place at the new 'A-dec Dental' app," he said.

You can download the free A-dec Dental app from iTunes (iPad or iPhone), Google Play Store (Android tablets) or the Amazon Appstore (Kindle).

Once you download the app, Choose "OK" when asked: "A-dec Dental Would Like to Send You Push Notifications" in order to keep up to date with the latest A-dec product and educational developments.


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