Tuesday, 27 February, 2024

01 Jun 2004 | Australasian Dental Practice

news > Spectrum > Page 16

50 rules for success as a dentist

If the rhetoric of noted Australasian Dental Practice columnist Graham Middleton strikes a chord, then his new publication, 50 rules for success as a dentist is a must-read.


The free publication, produced by Mr Middleton's Synstrat Group, is full of useful information that offers advice, insight and effectively, rules to live by.

Rule 4, for example, deals with the size of your practice in relation to efficiency: "Benchmark data shows that small tightly controlled practices are efficient. Big practices with many dentists, hygienists/therapists and excessive nurse reception staff are usually inefficient."

Rule 8: "The measure of a dentist who is a good practice manager is that they run the practice without excessive staff meetings. A need for frequent staff meetings is often an indication of poor management, whereas a practice that runs smoothly with few meetings is likely to be well managed."

Rule 22: "If you buy a practice in a location with excess rent, then your profit will be permanently diminished by this fixed cost. The chances are that you may not be able to onsell the practice. The best practices are not in the most exclusive suburbs.

Rule 43: "It is a mistake to confuse advertising with marketing. Professional services are far more challenging to market than are non-professional products and services. Most money spent on advertising dental practices is wasted. Indeed, some of it is counter to a good marketing strategy. The most successful strategies are those built upon the quality of personal referral."

According to Mr Middleton, "50 rules for success as a dentist provides a useful checklist to all dentists owning or intending to purchase their own practices. A few of the rules will be controversial, but all of them are based on observations of actual situations."

Related Contacts

Abstracts

Surgery Design

Mouth Wide Shut

Techniques

Stream the latest dental videos...
COVID-19 update: 16 March 2020

Sponsored Links...

Upcoming Events...

Feb 29 2024
Mar 06 2024
Mar 09 2024
Mar 12 2024
Mar 13 2024
Mar 13 2024
Mar 14 2024

Expodental 2024

Madrid, SPAIN

Mar 15 2024
Mar 16 2024
Mar 21 2024

ADX24 Sydney

Sydney, AUSTRALIA

Mar 22 2024
Apr 05 2024
Apr 12 2024
Apr 16 2024

Dentists Behaving 'Very' Badly

Brisbane, AUSTRALIA

Apr 19 2024
Apr 19 2024

IDEM Singapore 2024

Singapore, SINGAPORE

Apr 23 2024
Apr 24 2024
May 01 2024
May 02 2024
May 09 2024
May 11 2024
May 14 2024
May 22 2024
May 24 2024
May 29 2024
May 30 2024
May 31 2024

Scottish Dental Show 2024

Glasgow, UNITED KINGDOM

May 31 2024

Famdent Show Mumbai 2024

Mumbai, INDIA

Jun 01 2024
Jun 06 2024
Jun 09 2024
Jun 11 2024
Jun 22 2024
Jul 16 2024
Jul 25 2024
Aug 23 2024
Aug 29 2024

Practical Endodontics Workshop

Sydney, AUSTRALIA

Sep 07 2024
Sep 14 2024
Sep 26 2024
Oct 03 2024
Oct 10 2024
Oct 17 2024

ADOHTA 2024 National Congress

Sydney, AUSTRALIA

Oct 24 2024
Nov 13 2024
Nov 29 2024
Mar 25 2025

IDS 2025

Cologne, GERMANY

May 08 2025