Dentistry in Australia has changed - forever. The numbers of dentists has exploded. From 2012-2017, Australian dentists grew at almost two and a half times the Australian population.
At the same time, corporates with deep pockets started taking over or opening new practices in ever-increasing rates. On top of that, insurers were putting more price pressure on dentists and even opening their own clinics. The result of this unprecedented change is that dentists must now actively market their own practices or get left behind. Superior dental skills are almost irrelevant as these skills are being trumped by better business and marketing systems. Fortunately, there is a solution. In his brand new and number one Amazon bestseller, The Dental Practice Profit System, Australian Practice Growth Marketing Specialist, Angus Pryor, clearly lays out the steps to more patients and higher profits including what you really CAN do to market your practice, without falling foul of AHPRA; Three fast-track steps you can do right now to get the quickest results; The fastest way to kill your dental marketing and how to avoid doing so; Eight proven techniques for boosting your internal marketing; How to market a new piece of equipment or service; Full details (nothing held back) on setting up your practice to stand out from the rest; and case studies showing how dentists just like you have used this system. Written by an Australian for the Australian market, The Dental Practice Profit System is simply a must-read for any practice wanting to grow their business in this increasingly challenging environment. Available for Kindle download and hardcopy.
Friday, 6 December, 2024