Tuesday, 23 April, 2024

31 Oct 2022 | Australasian Dental Practice

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3 secret tips for organic posting on Facebook...

By Angus Pryor

Ever wondered why on your business Facebook page, you get little to no interaction on your posts - even though posts on your personal Facebook page get a lot more interaction?

Did you know on average your organic posts on your business Facebook page only reach 3-5% of your fans. In some cases, it’s less. This makes it a lot harder to get more interaction with your organic (unpaid) posts without paying Facebook to get more reach. Here are three secret tips to help you get more engagement on your posts.

Tip One

A good way to get quick, viral engagement is to post up a meme. Now keep in mind this is a short-term solution only to get your engagement up. I would recommend posting up a meme once a week or once every fortnight. Make it funny; humour is the best-selling emotion on social media. The key is to only run this type of post for a few months, just until your engagement is up.

Tip Two

There is a problem with posting up the same type of content (i.e., product posts). After a while, Facebook sees it as spam and reduces your reach. A good way around this is to create a schedule of different posts such as product posts, memes, industry-related posts, customer review posts, talkie posts (asking your fans a question). This will help you get more interaction on your posts, whilst keeping the Facebook algorithm happy.

Tip Three

To maximise the results of your posts, schedule your posts when your fans are online. You can check this by going into your insights and seeing what time the majority of your fans are online. Then add your posts at a peak time. This will help you in getting more engagement and a better return on your effort.





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